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The future of Indian insurance is online

Social media engagement can subsidise the marketing effort and can become the lead nurturing outlet that a 'push' industry like insurance needs

The impact of digital as a medium is no longer confined to the affluent pockets of major cities. The explosion in smartphone sales and broadband access has led to the internet being adopted as a lifestyle accessory, a source of knowledge and a viable (in many cases preferred) mode of shopping. This change can be traced back to the big boom in online travel, a sector that was once dependent on agents. The shift has revolutionised the entire online buying experience - bringing in convenience, promptness and in many cases, better value. Although this experience is yet to replicate itself ...