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40 Years Ago... And now: Ranbaxy grew with liberal regimes, moving out of family control

Ranbaxy tasted success for the first time in the 1960s with its tranquiliser, Calmpose

Ranbaxy tasted success for the first time in the 1960s with its tranquiliser, Calmpose. The drug, diazepam, was owned by Roche but it hadn't sought patent protection for it in India. Bhai Mohan Singh, who ran Ranbaxy at that time, located a drug maker in the Soviet Bloc which agreed to supply him as much diazepam as he wanted. Calmpose went on to become India's first pharmaceutical superbrand. Its marketing campaign was built around a couplet from Ghalib: "Maut ka ek din muayyim hai, Neend raat bhar kyun nahi aati?" (When the day of death is ordained, why does sleep elude ...