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5 things you didn't know about India's e-commerce industry

Things are not as great as they seem, but the industry is poised to grow significantly

The Singles' Day sale was originally named because the date Nov. 11 has four singles (11/11)—was started as a joke between university students, but Alibaba.com later converted it as a day when singles can shop.   Late on Tuesday, Alibaba came close to generating double digit sales on Singles Day, clocking an impressive $9 billion (Rs 55,000 crore), and beating its own record of $5.9 billion last year.    But to really put those numbers in context, consider this: India’s entire e-commerce industry was worth only $11 billion in 2013. Of this, ...