Traditional companies turn to start-ups for competitive advantage

Top Banks, financial institutions, technology companies, retailers looking to engage with start-ups that could aid their businesses

Large Indian companies, which are considered to be rather conservative vis-à-vis their global peers when it comes to experimenting with new technologies, are now increasingly acknowledging the innovations by technology start-ups in the country and looking to engage with them with a view to derive competitive advantage over peers. Reflecting this trend, top officials of various banks, financial institutions, traditional technology companies, and retailers have been meeting start-ups either directly or through ecosystem players to look at ways in which they could engage with ...