Vanita Kohli-Khandekar: My media wish list for Santa Claus

Could we have the tools that are critical to understanding and analysing the industry?

Vanita Kohli-Khandekar

Dear Santa, my Christmas tree has a small red stocking on it. It is symbolic because I don't expect you to give me any large material gifts. Instead, I would urge you to wave your wand or do whatever you do to make sure that we, media reporters, can get data on every company and segment without having to beg, borrow and fight for it. Reporting on the Rs 83,000-crore Indian media and entertainment industry over the last 14 years has been a joy. But with every passing year, its opaqueness, the lack of data and, therefore, the inability to analyse it, like other industries, is ...