Govt to introduce alfa-numeric code for jewellery soon

Industry protests, says govt should continue with BIS hallmark

Gold jewellery
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The central government is “actively considering” introduction of a nine-digit alphanumeric identity code for every jewellery item manufactured in India, to fix purity and traceability. The code is proposed to be encrypted on every ornament. The major aim is to protect consumers from being duped, through tracing of the origin, certifying and assaying of ornaments. At present, some organised retailers sell ornaments with the Bureau of Indian Standard (BIS) hallmark, at a premium to local jewellers. Mandating an alphanumeric code is an attempt to fix a uniform standard for ...