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Online FMCG sales to touch $5 bn by 2020: Google-Bain study

Google-Bain & Co report predicts 5% of total FMCG sales to come from online, as India to have 650m Internet users by 2020

A study by a technology company, Google, and a consultancy firm, Bain & Company, said online sales in fast-moving consumer goods (FMCG)’s categories, such as male grooming, beauty, food and beverages, and infant care would reach $5 billion (Rs 30,000 crore) by 2020. This would make up five per cent of total FMCG sales, estimated to reach $100 billion (Rs 6 lakh crore) by 2020, the study said. "The current FMCG market size is $50 billion (Rs 3 lakh crore). Of this, online FMCG sales are 0.3 per cent only. The increase in the next five years is substantial and speaks of the ...