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Rlys' ad revenue to rise on branded trains, stations

The railways is estimated to be earning advertising revenue of Rs 400 cr a year. Branding stations and trains could potentially take this to Rs 2,000-Rs 3,000 cr

The proposal to brand trains and stations would increase the advertising revenue of the Indian Railways by at least four times, marketing experts said. Railway Minister Suresh Prabhu had proposed this on Thursday while presenting the rail budget in an attempt to transform the entity that runs the world's fourth largest rail network. Read our full coverage on Union Budget The railways is estimated to be earning advertising revenue of Rs 400 crore a year, sources said. Branding stations and trains could potentially take this to Rs 2,000-Rs 3,000 crore, said Suhel Seth, chief ...