Logo


40 years ago...And now: Not just germs, Dettol fights rivals unabated

If earlier the germicide had to battle home remedies, now it is other brands

How does washing your wound with PCMX sound? It is worth wondering how much the stern name would have taken away from the appeal of the brand in question. The then-Reckitt & Sons (now RB, and earlier known as Reckitt Benckiser) had almost decided to call the best-known antiseptic liquid PCMX. The English parent of Dettol had decided to market it in the 1930s with the forbidding name because it was short for parachlorometaxylenol, the aromatic compound that gives Dettol its germ-fighting ability. The management wanted the product's name to reflect its medical history and rigour. RB ...