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Google's Mobilegeddon to hit today, 'mobile-friendly' to be ranked higher

Initiative to push mobile-friendly websites may pinch Indian enterprises

Google’s changed mobile search algorithm that will affect website rankings from Tuesday will bring it close to higher advertisement revenue from cell phones. The changes mean websites that are not mobilefriendly will drop down in rankings, a move described as ‘Mobilegeddon’. Google had in February announced, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” More than 50 per cent of ...