First among equals

HUL has the maximum number of Rs 2,000-cr plus brands in the FMCG market Others are slowly catching up


The fiscal gone by has seen Hindustan Unilever (HUL), the country's largest consumer goods company, achieve two milestones. The first: It touched Rs 30,000 crore in topline. Second: It emerged as the one with the most number of Rs 2,000-crore-plus brands. Five of HUL's top brands belong to the club: Lifebuoy, the country's largest soap brand; Surf, Rin, and Wheel, all laundry brands, and Fair & Lovely, the largest selling fairness cream in India. While ITC is also home to several blockbuster brands, all of these, say analysts, are part of its cigarettes portfolio. The latter ...