Logo


Is Myntra foregoing growth for profit?

It plans to become profitable by 2016; many feel it may be too early for the e-tailer to consolidate its position

At a recent press conference hosted by online fashion retailer Myntra in Bengaluru, the word 'profit' came up far more often than at any other e-commerce-related event in the city in the past. While it was a landmark event for the Flipkart-owned company, as it was announcing its plans to go "mobile only", the conference turned out to be of significance for the Indian e-commerce sector at large, after Myntra's Founder and CEO Mukesh Bansal said that the company was focused on turning profitable and hoped to do so by the end of 2016, nine years after it started ...