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4 rules to start a business

K Ganesh, a serial entrepreneur, says that while the start-up buzz is positive, it's important to strike a cautionary note

The “cool” quotient associated with entrepreneurship and starting up has increased exponentially over the last couple of years. Newer ventures every day coupled with the growth and fund raising successes of companies that were once now considered start-ups such as Flipkart and Ola and exits of ZipDial, RedBus, Littleyelabs and others have proved a massive magnet for would-be entrepreneurs planning ventures across sectors. While the buzz is certainly positive, it’s important to strike a cautionary note; for every venture that’s a success there are tens of others ...