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Trujet builds a budget brand

Hyderabad-based Turbo Megha Airways takes off, promising affordable fares and other benefits. Can it keep its course?

Early this month, Turbo Megha Airways, promoted by actor-politician Chiranjivi's actor son Ram Charan, launched Trujet, becoming the fourth home-grown low cost airline to take off from the South. Its predecessors - Kingfisher, Air Deccan and Paramount - are all grounded. But Trujet with a fleet of three 72-seater ATR-72 planes and a proposed investment of Rs 500 crore is hoping to buck the trend. A young fleet, better aircraft utilisation and innovative ways to build flier loyalty, the airline believes, will help the brand steer clear of trouble spots. Trujet is headed by former Air ...