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IndiaMART: Small business means big business

IndiaMART's new campaign aims to establish the brand as the go-to platform for small businesses

The spread of smartphones has not just improved the consumer buying experience online but has considerably changed the way sellers or merchants go about their businesses. With 41 per cent of the overall e-commerce transactions in the country being conducted via mobile phones, the medium offers immense potential for small and medium businesses. According to a recent global research, businesses spend 52 per cent of their time in identifying the right business partners. "The mobile phone can change the way SMEs conduct their businesses by connecting buyers and sellers real time, leading ...