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India climbs one rank with a 32% sprint in brand value

Volkswagen mess costs Germany its strongest nation brand position

Indian Flag image via Shutterstock
Indian Flag image via Shutterstock

India's nation brand value has in 2015 increased by a whopping 32 per cent to $2.14 trillion, compared with $1.62 trillion last year, shows a report by London-based Brand Finance, a leading independent brand valuation and strategy consultancy. Not only has India's rate of increase been the highest among the top 10 by brand value, it has also helped the country improve its global ranking by a notch to seventh. Only three Asian nations - China, India and South Korea - figure among the top 20 most valuable nation brands. Even as China has maintained its second position, it has lost ...