SRS Cinemas mulls Rs 60-crore expansion

To have properties in south and east markets

SRS Cinemas to invest Rs 60 cr for expansion into South and East markets

SRS Cinemas, the cinema exhibition vertical of business conglomerate SRS Group, will be expanding operations into the south and east zones of the country. The film exhibition company already has 57 screens in north India across 15 cities. The plan is to reach 100 screens by the end of 2016. For the expansion, the firm will infuse Rs 45-60 crore seed investments to set up new properties in the urban and semi urban areas of South and East zones with a special focus on Tier-3 and Tier-4 cities. At present, the brand has 20 properties at strategic locations, with 57 screens and 14,750 ...