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IKEA hasn't won the online game anywhere in world: Ashish Goel

Interview with Co-founder, Urban Ladder

IKEA hasn't won the online game anywhere in world: Asish Goel

Just before investing in Urban Ladder, former Tata group chairman Ratan Tata had a message for its co-founder, Ashish Goel: “Keep your focus on design, understand you should help the Indian homemaker experience and understand good design when you build the business”. So far, Urban Ladder has raised $77 million (Rs 500 crore) from six investors, including Sequoia Capital and Kalaari Capital, besides Tata. Goel is gearing up to take on Swedish furniture maker Ikea, which is betting highly on India by opening stores here. “In every city, they will (open their stores), we will ...