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Catching them young

Companies are introducing kids-only versions of popular brands as the line between adult and children's categories begins to blur

Catching them young

Kolkata based Emami group has launched a kids-only variant of its popular Zandu Balm Last month, Mahindra & Mahindra integrated its Mom & Me brand with its online baby products' portal Babyoye; M&M acquired the portal early this year In May this year, FMCG major Dabur created a sub-brand Dabur Baby saying that there was an increasing number of parents looking for branded quality baby care products in India According to a recent study by IMRB, spending on children has grown faster in Sec C towns as compared to Sec A towns, especially the baby care ...