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Start-ups set to bloom in advertising industry

The ad industry was waiting for the big deluge of new companies, new brands and new campaigns

Start-ups set to bloom in advertising industry

The year 2015 opened with a strong fragrance of optimism…. A new government had been sworn in, that too with a single party majority. Indian economy was all set to turbo-charge with 10 per cent GDP growth. Several new bills were lined up to be passed. The new PM was making headline news [at least that is what we believed] across the world. The ad industry was waiting for the big deluge of new companies, new brands and new campaigns. As we reached the end of 2015 we realized that we were pretty much at the same place where we were a year ago. The new government, not so new now, is ...