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Local flavours make a global Amazon

The e-commerce giant is using lessons learnt in India to shape its brand experience the world over

Local flavours make a global Amazon

It has been a few weeks since Amazon jumped into India's booming grocery delivery business with Kirana Now. Modeled on AmazonFresh, the grocery delivery business in the US, Kirana Now was tested in select localities in Bengaluru for several months before its formal launch. And it is highly likely that as Amazon takes this service to other countries, its Indian street cred will come hugely handy. The Indian business has turned up a few surprises, not just in the numbers the company claims that it has managed to clock in but also in the way it has helped calibrate the brand's ...