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Indrajit Gupta: The Patanjali phenomenon

Indrajit Gupta

Of late, Devendra Chawla, the president of the Future Group, says he has been besieged by meeting requests from a clutch of chief executive officers (CEOs) of fast-moving consumer goods (FMCG) companies. And, there's only one thing that they all seem to want to talk about: the phenomenon called Patanjali. Yes, it is a phenomenon. And the numbers tell only half the story. Last year, Hindustan Unilever grew its $4.5 billion (about Rs 30,000 crore) top line by five per cent. Patanjali Ayurved, on the other hand, added almost the same quantum of revenue, and, in the process, is likely to ...