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Smartphone makers rush to e-tailers

Samsung has created a dedicated online team that looks after distribution, promotion and strategy

Smartphone makers rush to e-tailers

The share of smartphone sales through e-commerce has risen from 15 per cent in 2014 to 30 per cent in 2015 because of lower online distribution costs. The benefits are driving companies like Samsung, LG and Panasonic to focus on e-tail and analysts estimate the share of online sales will touch 35 per cent of the total by the end of this year. Samsung has created a dedicated online team that looks after distribution, promotion and strategy. "We never had an online sales model till end-2015. But now we expect revenue from online sales to grow fast," a company executive said. ...