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Apple picks north Bengaluru for design accelerator

Apple hopes to encourage more developers to build applications for its iPhone, a strategy to justify the high sticker prices

Apple picks north Bengaluru for design accelerator

Apple has identified a location in North Bengaluru, closer to the airport, to set up its design and development accelerator. It joins rivals such as Google and Microsoft in harnessing local talent in the country's technology capital. Through this centre, Apple hopes to encourage more developers to build applications for its iPhone, a strategy for it to justify the high sticker prices for its devices. Globally, such apps are considered of gold standard because of the customers' ability to pay more. India, the world's second largest smartphones market, is dominated by ...