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In festive sales, investors look for a winner

The high-stakes battle that starts next week will be watched closely by investors for a glimpse of the leader in the crowded Indian e-commerce space

Amazon boxes are seen stacked for delivery
Amazon boxes are seen stacked for delivery

The billboards are all over, setting up the mood for online festive sales starting this weekend. While this has been an annual feature since 2014 when Flipkart launched its Big Billion Day and Amazon jumped into the fray right after, the 2016 edition will be more important than ever for top e-commerce players as well as for marquee investors. This year’s sales, which kick off on October 1 with Amazon taking the lead, followed by Flipkart and Snapdeal a day later, will in many ways show who matters the most and who’s the real winner. As Arvind Singhal of Technopak Advisors ...