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Blue Star forays into residential water purifiers market

The company aims to corner 15 percent marketshare of the residential water purifiers market, currently pegged at about Rs 4,200 crores, in about 3 years

Blue Star's water purifiers
Blue Star's water purifiers

Blue Star Limited, India’s leading air conditioning and commercial refrigeration company, has forayed into the residential water purifier business with the launch of a range of differentiated and premium products. The company will initially offer residential water purifiers, and will gradually enhance its range to cover commercial water purification systems as well. This initiative is part of the company’s aggressive growth plans to expand its presence in related new product categories. Blue Star, which has over seventy years of experience in providing expert cooling ...