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Consumer Durables: Companies bank on big festive season

After two years of mixed to subdued sales, 2016 is turning out a bumper one of sorts for durable makers

Consumer Durables: Companies bank on big festive season

The phone of Anirudh Dhoot, director, Videocon Industries, hasn't stopped ringing. "Business is booming," he says. "And, my executives are keeping me informed of the goings-on. I am pleasantly surprised to know that sales traction has been good across markets, urban and semi-urban. Towns that I haven't even heard of are seeing inquiries from dealers and consumers. I am not complaining." After two years of mixed to subdued sales, 2016 is turning out a bumper one of sorts for durable makers. The long and hot summer meant air conditioner and refrigerator makers ...