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Acer India puts mobile business on hold

Finds it difficult to offer quality in a 'price-sensitive market' such as India

Harish Kohli
Harish Kohli

Taiwanese information technology hardware major Acer has put its smartphone business on hold in India. Acer, which had already invested in setting up two manufacturing lines for the personal computer business and smartphones, is finding it difficult to offer quality in a ‘price-sensitive market’ such as India. “We decided to come back (with smartphones) last year. However, (with) the change in policies of Make in India and other such initiatives, we realised it is a big market left to the smaller brands rather than any larger brands,” said Harish Kohli, ...