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Redefining loyalty in the digital era

Positive interactions make customers want to frequent digital business

Saika Ansari
Saika Ansari

A study by Accenture showed that in today’s day and age, 46 per cent of customers are far more likely to change providers than they would have done 10 years ago. Nielsen found that up to 78 per cent of people are not loyal to one specific brand. So are we really creatures of habit? We usually like what is familiar and known to us and most of us also pick the easy way out. Isn’t life just nicer that way? Customer loyalty in the digital age is subjective to a number of factors. Staying with brands which we trust is what we choose to do. However, business is conducted digitally ...