Logo


Tigor launched at Rs 4.7 lakh: Tata eyes a seat in Swift Dzire's market

It comes in four variants in the price range of Rs 4.7 lakh to Rs 6.19 lakh

Tigor
(From left) Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors and Guenter Butschek, CEO & MD, Taxa Motors at the launch of Tata Tigor in Mumbai (Pic: Kamlesh Pednekar)

Upping the ante in the crowded compact sedan category, Tata Motors on Wednesday launched Tata Tigor, its third product in the tax-efficient sub-four metre sedan segment. The biggest selling point for Tigor is its aggressive pricing. At Rs 4.7 lakh for the base petrol variant, Tigor is now the cheapest compact sedan in the country and even undercuts Tata’s existing models. For example, the largest-selling car in the segment - Swift Dzire - starts at Rs 5.27 lakh, while the base petrol version of Indigo CS, from the Tata stable, is priced at Rs 5.03 lakh.   Besides ...