Mahindra follows Tesla route, to use data to win market

Working with firms like Lithium, Mahindra Electric has set its sights on the fleet operator market

Mahindra e2o
A Mahindra e2o electric car is seen during its launch in London on April 15, 2016. Photo: Reuters

Mahindra Electric, India’s only electric car maker, is following in the footsteps of global firms such as Alphabet’s Waymo and Tesla to build a repository of data it will use to gain a competitive edge over rivals. While Mahindra is the only player in the market so far, the country’s move to incentivise and promote electric vehicle (EV) adoption over the next decade is expected to attract global auto firms to make and sell zero-emission vehicles here. Mahindra says unlike in the traditional car market, where money power and platforms can help gain market ...