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Rajiv Rao, the man behind Zoozoo ads quits Ogilvy India

Rajiv Rao steps down as national creative director to pursue film-making

Piyush Pandey
Ogilvy South Asia’s executive chairman Piyush Pandey said Rao (right) would continue till Sonal Dabral takes over as group chief creative officer and vice-chairman

Ogilvy India’s national creative director Rajiv Rao has stepped down from his position, ending his 18-year association with the company, a statement from the advertising agency said. The move comes in the wake of the appointment of Sonal Dabral as group chief creative officer and vice-chairman of the agency. Best known as the creator of the popular Zoozoo campaign for Vodafone, Rao is quitting the agency to pursue his interest in film-making, Ogilvy South Asia’s executive chairman and creative director Piyush Pandey said. “It has been Rajiv’s dream to ...