YouTube looks to double user base in India, take it to 400 mn from 200 mn

Says may look at subscription service in India, working with producers to build exclusive content

YouTube | Photo Courtesy: Wikimedia Commons

YouTube, the video platform of Google, said on Tuesday it expects its user base in India to double to over 400 million as more consumers, particularly in smaller towns and rural areas, get access to affordable internet that would help them access videos on their mobile phones. India has a base of more than 930 million mobile subscribers, of which over 300 million use smartphones that allows them to access internet on the go. For YouTube, 85 per cent of the content streamed on its video channels is consumed on mobile phones, which has seen a fourfold increase over the past ...