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Apple's fading India dream

Ultra-premium iPhones alone will not work

Is Apple giving up on India, allowing a free run to Chinese handset companies? It certainly looks that way at first sight. This week, in his traditional keynote speech, Apple CEO Tim Cook launched the newest versions of the company’s flagship product, the iPhone. The highlight was the iPhone X, with various top-of-the-line features such as facial recognition and a bezel-less screen. It is priced at $1,000 in the US market. This means that, in India, it might cost close to, or even over, Rs 1 lakh. Alongside the iPhone X, two other iPhones were announced, which will be regular ...