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It's time for start-ups to focus on India's real problems to be disruptive

It is a low hanging fruit for entrepreneurs to mirror successful business models from other markets and fine tune them for India

Photo: Shutterstock
Photo: Shutterstock

India has an abundance of problems that have not been solved by any organisation globally and start-ups need to capitalise on this to be truly disruptive globally. There might be some truth in Ratan Tata saying that Indian Internet ecosystem has only a few disruptive companies compared to the West.  It is a low hanging fruit for entrepreneurs to mirror successful business models from other markets and fine tune them for India. This obviously works and there is plenty of money in such businesses. But it is also open to competition from companies who disrupted similar ...