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Samplytics: Technology that brings diagnostic labs to smartphones

Inito is a device that measures fertility hormones in urine to help couples conceive naturally

Inito, the fertility device created by Samplytics. (Photo: Inito website)
Inito, the fertility device created by Samplytics. (Photo: Inito website)

Aayush Rai and Varun AV met at Siemens and bonded over their shared passion- addressing tech problems. They soon set up Samplytics, a startup which focused on building a medical test platform. What set them apart from every other platform was that their platform would enable a person to do multiple diagnostic tests.  Their first test 'Inito' measures fertility hormones in urine to help couples conceive naturally. It is a single device that can read multiple medical test strips. It lets one find up to 6 fertility days every cycle by measuring the hormones in ...