Innovating for India

Innovative entrepreneurs are leveraging technology and new business models to change the ground rules completely

Indrajit Gupta

When I was at business school at SPJIMR in the early nineties, a senior executive from P&G’s global team came to speak to our class about their work leading up to the launch of Ariel detergent. It was a fascinating session — detailed and insightful. And for us newbies, it showed us how one of the best-run global multinationals painstakingly crafted strategy for a complex market like India. A few years later, as a business journalist for this paper, I did a series of investigative, in-depth feature stories on not just Ariel’s journey in India but also on the big ...