Piaggio to take on Bajaj Auto in three-wheeler segment; plans expansion

Piaggio sold 111,730 three-wheelers in the third quarter of FY18, with sales declining by over 5 per cent

Piaggio ape three-wheeler

Italian auto company Piaggio is gearing to expand its market share in the three-wheelers and compete against the segment leader, Bajaj Auto. The company enjoys about 25 per cent share in the domestic three-wheeler market, where over 500,000 units are sold every year. “We want to increase our leadership in the cargo segment where we were the first mover almost two decades ago. In the passenger segment, we will focus on the alternative fuel (CNG and LPG) category in which we see a huge potential. With the kind of products and network we have, we can compete with Bajaj Auto ...