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Data tracker: Digital transactions to hit $100 billion by 2020, says report

There will be 2.5x women shoppers and 3x older shoppers (35+ years) compared to today

Data tracker: Digital transactions to hit $100 billion by 2020, says report

Even as the number of Indians going online multiplies manifold, the rate at which users are adapting to digital transactions, or the frequency with which they are shopping online is still low. A BCG-Google report, Digital consumer spending in India, says that digital transactions could triple from $40 billion to around $100 billion by 2020. Also it says a significant number of new users will come from non-tier-1 cities, women and older consumers. Low digital transactions Adoption lags far behind China, USA across categories Only 1 in 5 internet users in India buy ...