How companies are using Neuromarketing to influence what brands you buy

Neuromarketing - the analysis and optimisation of marketing strategies using methods from neuroscience - is a relatively new addition to the marketing expert's arsenal

A woman shopping at a supermarket

Shopping is a long series of decisions; not necessarily right or wrong decisions, just decisions. As we roam through shops, our brain unceasingly processes incoming stimuli, compares this information with past experiences, makes a decision and finally translates it into muscle movement. Outwardly, we pick an item and add it to our shopping cart. Whether in the supermarket or at the mall, we have to choose at every turn, for or against garments in all shapes and colours, between laundry detergents in different price ranges and shower gels in many fragrances. However, whether ...