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Bombay Dyeing to re-enter readymade apparel segment with menswear products

Currently, Louis Philippe, Allen Solly and other brands of Aditya Birla's Madura Fashion & Lifestyle are market leaders in menswear segment

Bombay Dyeing
Bombay Dyeing

After a long gap, Wadia group’s textile company Bombay Dyeing is looking at entering readymade apparel once again with menswear products.   Earlier, it had an apparel brand, Vivaldi, which the company sold to Proline to manage.   “There is a huge demand from southern India for readymade apparel. We will test market it in South and take it to other markets over a period of time,” said Aloke Banerjee, chief executive officer for retail at Bombay Dyeing.   The merchandise will be priced below Rs 1,000 apiece.   Currently, Louis Philippe, Allen ...