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How Virat Kohli got the WROGN right for Sachin Tendulkar's business

Unmissable on RCB's team apparel in IPL 2018, WROGN belongs to Universal Sportsbiz whose shareholders are Sachin Tendulkar and Anjana Reddy; the brand is endorsed by Virat Kohli

Royal Challengers Bangalore
Photo: PTI

In this year’s Indian Premier League (IPL 2018), the brand name WROGN was unmissable on Royal Challengers Bangalore (RCB)'s team apparel. India and RCB captain Virat Kohli is the ambassador of clothing brand WROGN, having been signed to endorse it in 2015. But even as Kohli and the IPL team he leads are lending their brand value to WROGN (and vice-versa), Indian cricket legend Sachin Tendulkar too is invested in it. In many ways, the fortunes of WROGN endorsed by Kohli are tied to the future performance of Sachin’s own investments in Universal Sportsbiz (USPL), which ...