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Baba Ramdev: Desi 'WhatsApp' now; apparel, swadeshi food chain next?

Kimbho adds to an ever-expanding array of products from Patanjali

Baba Ramdev
Baba Ramdev

After hastily withdrawing their new messaging app amid glaring security flaws, an Indian billionaire and his penurious yoga guru partner are about to have another go at it. Acharya Balkrishna, who collaborated with celebrity yogi Baba Ramdev to build an Indian consumer goods empire, plans a formal release of the Kimbho messenger app within weeks as he tries to create a challenger to Facebook Inc’s dominant WhatsApp. But first he has to fix it. “We pledge not to launch the app until a team of expert hackers and security specialists plug all the security and ...