PC Jeweller rolls out India's first 'Augmented Reality Jewellery Buying Experience'

PC Jeweller announced the roll out of India's first 'Augmented Reality Jewellery Buying Experience' on a dynamic and real time basis. In the first phase, the 'AR Experience' showcases the complete earrings catalogue across 11 showrooms in Delhi-NCR. In the coming months, the company plans to expand both the locations as well as the range of jewellery to other markets.

PCJ is implementing the 'AR Experience' on the iPAD with 'MirrAR,' by StyleDotMe, a platform that lets users virtually try-on jewellery in real time without actually wearing it and get instant fashion advice from experts before making a purchase. This would not only increase the conversions at the store but would also reduce the requirement for the in-store inventory to a large extent.

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