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Tiger Global-backed robotics start-up GreyOrange enters US market

GreyOrange says it has won deals in the US, the first of which will be in Atlanta where it will deploy 740 of its robots

After Flipkart, Tiger Global banks on other Indian e-commerce firms

Tiger Global-backed industrial robotics start-up GreyOrange has announced its entry into the US and greater North American market as it looks to tap the fast-growing omni-channel retail play. The Noida-based company has been servicing global markets such as Japan, Australia and Germany, that drives 90 per cent of its revenue. GreyOrange says it has won deals in the US, the first of which will be in Atlanta where it will deploy 740 of its robots. “Usually when we launch in a region, it takes us a year to market and find customers and get our first site. In the US, we ...