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Brand ISRO's hunt to attract young talent, win public endorsement

The space research organisation is reaching out to young scientists, hoping to attract the best minds

After the success of the Mangalyaan mission to Mars in 2014, a photograph of the team of scientists behind the launch went viral on social media
After the success of the Mangalyaan mission to Mars in 2014, a photograph of the team of scientists behind the launch went viral on social media

Caught in a moment where its significance on the national stage is rising, the Indian Space Research Organisation (ISRO) is stepping out of the laboratory to build a brand that attracts talent from the country’s A-listed institutions and resonates more soundly with people at large. The organisation says it will soon set up an incubation centre for space technology, adopt a more intensive school outreach programme and start a television channel dedicated to science and technology—all this in an effort to embed the ISRO identity deeper into the public ...