The firm can look to partner IHCL and introduce a guest loyalty programme
Government-owned hospitality company ITDC had let go of a few properties as the Centre wants it to focus on areas outside the hotel business. Ravneet Kaur, chairperson and managing director, speaks to Ajay Modi on how the company wants to grow its other verticals while leveraging the brand Ashok. Kaur said the firm can look to partner IHCL (which holds eight per cent stake) and introduce a guest loyalty programme. Edited excerpts: The hotel portfolio of ITDC has shrunk. How is the company adjusting to this change? Over the last two years, we have undertaken disinvestment of ...