With more focus on regional advertisers, Google, Amazon step up local play

This combined with a stronger push for vernacular products, the tech giants hope to lean in closer to local consumers

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With multiple offerings across the portfolio targeted at different segments of Indian consumers, the tech giants are playing harder for a win in the local market. With an “India first” approach, Google, Facebook and Amazon have introduced a slew of measures that aim to make it easier for Indian advertisers and consumers to engage with their platforms.  Google has announced a set of India-specific ad products and for YouTube, it has just launched ‘Originals’ a premium ad-supported content service that is meant to rival Amazon’s Prime service in ...