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Samsung opens world's largest mobile experience centre in Bengaluru

Samsung's decision to come closer to the customer by offering them such unique experiences comes at a time when the South Korean electronic giant is facing intense competition in the country

Mobile experience centre at Samsung Opera House  on Brigade Road, Bengaluru
Mobile experience centre at Samsung Opera House on Brigade Road, Bengaluru

After launching the world's largest mobile phone-manufacturing factory in Noida in July, Samsung has now opened its biggest experience centre in Bengaluru.  Opera House, the 33,000 sq ft iconic building in the city’s central business district, has been given a facelift to showcase Samsung's mobile devices and other consumer electronic products. It has a service centre for phones and is equipped with high-speed public Wi-Fi. “Today’s consumers, especially millennials, seek unique experiences. They want to interact with the brand. This is what ...