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Vietnamese Mobiistar enters West Bengal market

Vietnamese smartphone company Mobiistar Wednesday announced its foray into West Bengal offline market with a range of handsets targeted at first-time users.

Mobiistar CEO, Global and India, Carl Ngo said the company was betting on offline mode as it believes there are enough opportunities in the Indian physical market.

"Recently the company has got an update that online smartphone retail account for about 30 per cent, 32 per cent to be precise. So still about 70 per cent of the market is still offline," he explained.

Ngo said a lot of consumers in Tier II and III cities search for information on the internet but go to offline stores to purchase the handset.

The company has already launched products in Punjab, Pune, Hyderabad, Ahmedabad and Lucknow.